The Niche

I’ve had reason to have my graduate degree transcripts made recently. It has been 13 years since I earned my bachelors degree and my engineering school does not have a clear well defined process for cases like mine.

The other issue is that of time and physical proximity to the school. Both are a problem for me.

This led me to the discovery of allindiatranscripts.com. This is a niche service that does all the work for you and delivers your transcripts at your doorstep. It is pricey, but for folks who are time and mind space poor, the money is a secondary consideration. Am not sure how well this business is doing, and what kind of potential it has for growth, but my first thought was ‘Wow! What a wonderful niche to exploit.’

The Niche is critical to the success of any endeavour. Be it an organisation or an individual. I work with a corporation that has built a large part of its 17 Bn USD fortune on the Niche of ‘Mighty Muscular, Rugged, Off Road worthy’ vehicles.

Niches are important for two reasons. First, the target segment is so small to start with that there won’t be a large incumbent interested in it. This gives the business some breathing space and time to establish itself. Second, since it is a niche, it is a rare service or offering which makes it stand out from the crowd and helps generate a positive word of mouth so long as the offering is great.

Am going to spend the better part of this month looking for more Niches and making sense of / tearing them apart. Tinder for Board Games, anyone?